When you are starting a new business, you need all the help you can get.

We needed to capture the beauty of our candles for our new e-commerce website (created by my brilliant sister Ilene). iPhone photos, while good, didn't seem quite good enough. Our son Alex has always had an interest in photography, so even though he has a full time job, we tasked him with doing the product photography for our business. He had some of the equipment from his hobby, and Ilene provided some other assets she had accumulated for other projects. He set up a studio in our new office/warehouse space and using his creativity, patience and a high standard, he shot all of the images you see on the site. Truly a family affair—the results speak for themselves! Watch for more of his work as we plan our social media campaigns!